Kimberly-Clark Announces Nationwide Launch of Scott Naturals
Kimberly-Clark Corporation (K-C) announces the national launch of Scott Naturals - a family of bath tissue, towels, napkins and flushable wipes products that deliver environmental benefits.
"The lower quality and higher price perceptions of products containing recycled fiber has limited consumer acceptance," says Erik Seidel, Scott brand director. "Scott Naturals bath tissue, towels, napkins and flushable wipes are made using proprietary technologies that enable K-C to deliver high performance, quality, and value consumers expect from the trusted Scott brand."
Scott Naturals bath tissue, towels and napkins contain a blend of recycled and virgin fiber - 40 percent recycled fiber in bath tissue, 60 percent in towels, and 80 percent in napkins. The balance of recycled and virgin fibers in these products, are expected to enable them to perform comparably to competitors' branded offerings and outperform 100 percent recycled fiber tissue products in market today.
The 2-ply bath tissue aims to deliver the softness consumers expect from the Scott brand, while the towels feature fast-absorbing ridges to soak up spills. The flushable wipes are made with natural Aloe Vera and 100 percent of fibers derived from sustainable resources.
"The lower quality and higher price perceptions of products containing recycled fiber has limited consumer acceptance," says Erik Seidel, Scott brand director. "Scott Naturals bath tissue, towels, napkins and flushable wipes are made using proprietary technologies that enable K-C to deliver high performance, quality, and value consumers expect from the trusted Scott brand."
Scott Naturals bath tissue, towels and napkins contain a blend of recycled and virgin fiber - 40 percent recycled fiber in bath tissue, 60 percent in towels, and 80 percent in napkins. The balance of recycled and virgin fibers in these products, are expected to enable them to perform comparably to competitors' branded offerings and outperform 100 percent recycled fiber tissue products in market today.
The 2-ply bath tissue aims to deliver the softness consumers expect from the Scott brand, while the towels feature fast-absorbing ridges to soak up spills. The flushable wipes are made with natural Aloe Vera and 100 percent of fibers derived from sustainable resources.