Product Innovation

InnovationEdge Founder Cheryl Perkins gives CGT readers a sneak peak inside her new book.

Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks.

The initiative is expected to bring innovative, new products to market, designed to meet the consumer's changing needs.

America selected five favorite 'wRAP' videos in a contest to launch Lea & Perrins Thick Classic Worcestershire sauce.

Building on the success of its Select Harvest line of soups, Campbell's adds five Mediterranean-inspired soups to its portfolio.

Green Mountain Coffee Roasters Inc. flips the switch on its new solar array, using solar energy collected from the roof of its Waterbury, Vt. distribution center to power the facility.

Sara Lee Deli launches a humorous social media campaign designed to connect with and help moms through typical, everyday dramas they face at home.

By Daniel J. Staresinic, Senior Director, Consumer Products and Life Sciences Siemens PLM Software, Inc.