Product Innovation

Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks.

The initiative is expected to bring innovative, new products to market, designed to meet the consumer's changing needs.

Green Mountain Coffee Roasters Inc. flips the switch on its new solar array, using solar energy collected from the roof of its Waterbury, Vt. distribution center to power the facility.

Building on the success of its Select Harvest line of soups, Campbell's adds five Mediterranean-inspired soups to its portfolio.

Sara Lee Deli launches a humorous social media campaign designed to connect with and help moms through typical, everyday dramas they face at home.

By Daniel J. Staresinic, Senior Director, Consumer Products and Life Sciences Siemens PLM Software, Inc.

Faberge and IBM create faberge.com, an online service that helps bring the unique qualities of a luxury brand to the web.

According to recent findings from the 2009 Community and Social Media Survey by eTailing Group and PowerReviews, brands are more focused than ever on leveraging social tools to connect with their customers.