Campbell Adds New Select Harvest Natural Varieties
Campbell Soup Company is launching the next wave of one of its most successful soup introductions in years - Campbell's Select Harvest soups. Building on the momentum established last year, Campbell is introducing 12 new, 100 percent natural varieties of Select Harvest soups, currently arriving on supermarket shelves across the country.
"We are extremely pleased with the performance of the Select Harvest brand in its first year and are looking forward to building on that success this year," says Michael Barkley, vice president, Campbell's ready-to-serve soups. "We developed Select Harvest soups specifically for women by listening to what they wanted in a new soup from Campbell, namely ingredients they would find in their own kitchens. We continue to address consumers' needs by expanding our soup offerings with the 100 percent natural and Mediterranean varieties."
The new collection of 100 percent natural soups is the first from Campbell's. These natural soups contain no artificial ingredients of any kind and include some of Campbell's Select Harvest most popular varieties, like Chicken with Egg Noodles and Mexican-Style Chicken Tortilla.
Sales of Campbell's ready-to-serve soups increased 4 percent last year, mainly driven by the launch of Select Harvest. Since Campbell introduced Select Harvest soups last year, an estimated 3.7 million new households have started buying the soup.
"We are extremely pleased with the performance of the Select Harvest brand in its first year and are looking forward to building on that success this year," says Michael Barkley, vice president, Campbell's ready-to-serve soups. "We developed Select Harvest soups specifically for women by listening to what they wanted in a new soup from Campbell, namely ingredients they would find in their own kitchens. We continue to address consumers' needs by expanding our soup offerings with the 100 percent natural and Mediterranean varieties."
The new collection of 100 percent natural soups is the first from Campbell's. These natural soups contain no artificial ingredients of any kind and include some of Campbell's Select Harvest most popular varieties, like Chicken with Egg Noodles and Mexican-Style Chicken Tortilla.
Sales of Campbell's ready-to-serve soups increased 4 percent last year, mainly driven by the launch of Select Harvest. Since Campbell introduced Select Harvest soups last year, an estimated 3.7 million new households have started buying the soup.