Product Innovation

The Hershey Company has been experimenting in leveraging consumer insights for its price pack architecture — a key strategy in today’s CPG playbook to appeal to price-sensitive consumers. 

L’Oreal is doubling down on building out tech that could transform the future of beauty. As part of this strategy, it is investing $140 million in a research and innovation center in Clark, New Jersey that will be fully operational by 2024. Get the details.

Colgate-Palmolive, no stranger to AI-enabled oral care, is leveraging artificial intelligence and augmented reality as part of a new tooth-whitening experience. 

Colgate-Palmolive is accelerating its digital transformation across the enterprise in part by leveraging the capabilities it’s developed within the growing Hill’s Pet Nutrition business.

Check out the latest conversations with Kellogg's, Nestle Purina, Heineken and more.

After spending the last two-plus years simplifying SKUs to keep production lines moving and products on shelves, many CPGs are now embracing new innovation strategies that meet today’s exceedingly heightened consumer expectations. Learn how.

CPGs are in a new era of innovation, but many remain saddled with legacy systems and processes. Explore the tech helping them overcome common new product development and launch challenges to realize true innovation.  

Seth Goldman and Barry Nalebuff, who founded Honest in 1998, announced they will bring a line of organic bottled tea to market by the end of this year under their new venture.

The Kraft Heinz Company shared insight into the benefits it’s already recording as a result of its recent partnership with Microsoft, including how it's collaborating with retailers for store and inventory data.

Product discovery platform RangeMe is launching Deal Days, specific periods throughout the year during which retail buyers can commit to wholesale purchases at discounted rates. Get the details.

Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It.

Sprite will receive a new visual identity with a revamped logo and packaging design.