PowerReviews Releases BrandConnect for Customer Commitment
PowerReviews, provider of customer reviews and social commerce solutions, announces BrandConnect, a new suite of relationship-building products that aims to drive deeper customer commitment, stronger word-of-mouth and greater overall sales for consumer brands.
According to recent findings from the 2009 Community and Social Media Survey by eTailing Group and PowerReviews, brands are more focused than ever on leveraging social tools to connect with their customers. In fact, 75 percent of respondents said that brands in their categories have been much more or somewhat more aggressive in their use of social media in the past six months. The study also found the number one reason marketers are aggressively adopting social media is for "greater customer engagement", followed by "building brand loyalty" and "mobilizing their advocates to drive word-of-mouth". Interestingly, the study found the number one concern of marketers in regards to social media is "people can trash my products in front of large audiences" which is a major driver in their wanting to get out in front of this issue.
The BrandConnect Suite consists of two offerings: Listener and Megaphone. Listener is a social monitoring and analytics tool built on broad-based consumer feedback that helps to enable brands to track, understand and act on fast-rising issues and opportunities coming out of customer communities. Listener utilizes Structured Listening to aggregate consumer feedback expected to result in accurate trend and comparative analysis. Structured Listening is based on PowerReviews' tag-based capture technology, which drives the aggregation of structured social feedback for maximum accuracy, weighting and insight.
The second product in the BrandConnect Suite is Megaphone. According to a survey of 112,000 people by Powered Inc in 2009, 65 percent of users are more likely to purchase products they learned about through social media. Megaphone harnesses a brand's customers -- and their followers -- to quickly spread the word on the Brand and its products. Specifically, Megaphone encourages consumers -- at the time they're most likely to share their opinions -- to publish their product reviews on Facebook, Twitter and blogs.
According to recent findings from the 2009 Community and Social Media Survey by eTailing Group and PowerReviews, brands are more focused than ever on leveraging social tools to connect with their customers. In fact, 75 percent of respondents said that brands in their categories have been much more or somewhat more aggressive in their use of social media in the past six months. The study also found the number one reason marketers are aggressively adopting social media is for "greater customer engagement", followed by "building brand loyalty" and "mobilizing their advocates to drive word-of-mouth". Interestingly, the study found the number one concern of marketers in regards to social media is "people can trash my products in front of large audiences" which is a major driver in their wanting to get out in front of this issue.
The BrandConnect Suite consists of two offerings: Listener and Megaphone. Listener is a social monitoring and analytics tool built on broad-based consumer feedback that helps to enable brands to track, understand and act on fast-rising issues and opportunities coming out of customer communities. Listener utilizes Structured Listening to aggregate consumer feedback expected to result in accurate trend and comparative analysis. Structured Listening is based on PowerReviews' tag-based capture technology, which drives the aggregation of structured social feedback for maximum accuracy, weighting and insight.
The second product in the BrandConnect Suite is Megaphone. According to a survey of 112,000 people by Powered Inc in 2009, 65 percent of users are more likely to purchase products they learned about through social media. Megaphone harnesses a brand's customers -- and their followers -- to quickly spread the word on the Brand and its products. Specifically, Megaphone encourages consumers -- at the time they're most likely to share their opinions -- to publish their product reviews on Facebook, Twitter and blogs.