Mobile Technology

Campbell Snags Digital Marketing Exec from Walmart
The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story.
Zebra to Acquire Motorola Solutions for $3.45B
The transaction is expected to strengthen Zebras asset tracking portfolio to create a global leader in Enterprise Asset Intelligence for the Connected Age.

Systemically Reduce Out-of-Stocks through the Elimination of False Positives

Few consumer goods manufacturers need to be told that retail out-of-stocks (OOS) take a real bite out of sales and profits. The fact that the problem persists means there is still more work to be done.
Flatout Inc. to Optimize Retail Execution

A SaaS-based mobile consumer goods solution from StayinFront is expected to help standardize and streamline sales processes for the growing premium flatbread maker.
What does CX Mean for Manufacturers?

Competitive pressures and desire for more meaningful customer relationships are driving manufacturers to reconsider what the customer experience means. IDCs latest report revealed that the customer (however you define it) is varied and complex. Find out what else IDC uncovered, including reaching 5i customers, the role of social, mobile, big data and more.
2014 Review & Outlook: The 2020 Imperative

The 2014 Review & Outlook Report is a roadmap that pinpoints where the industry is today and where it's headed. This year, 75 of the best and brightest minds in consumer goods share predictions and guidance for the year 2020 in the areas of IT, Innovation, Sales & Marketing and Supply Chain.
Unilever Deploys Mobile Marketing Platform

Unilever has become the first company to activate Brandtones automated mobile marketing platform and engage directly with mobile phone users in the worlds fastest growing markets.
2014 Readers Choice Survey: Mobility

CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.
Harnessing the Power of a Closed Loop Consumer Products Mobility Ecosystem

Discover how to integrate the standalone functionality of Retail Execution with Business Intelligence and Trade Promotion Management to provide your company with a comprehensive and unmatched sales solution.
GUESS Launches Customer Loyalty App

The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks.