Mobile Technology

Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.

The acquisition is expected to help extend IBMs mobile capabilities to digital marketers across all industries through cloud-based services.

Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.

The beverage company reduces its paper and streamlines its processes with a solution from Spring Mobile Solutions.

Target is rolling out a series of updates to the Target app this fall, including location-based and in-store features designed to enhance the in-store experience.

The creators of the world's most popular mobile platform have teamed up with the world's biggest food and beverage company to name the next release of the platform Android KitKat.

The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.

The app concept came directly from brand loyalists who recognized the necessity of tempering to enjoy all of the flavors of Haagen -Dazs ice cream.