Douwe Egberts Automates Retail Execution
Douwe Egberts Nederland (division ofD.E. MASTER BLENDERS 1753 Retail division) is utilizing the mobileRetail platform from Spring Mobile Solutions. Spring Mobile’s mobileRetail solution is expected to enable Douwe Egberts Netherlands field representatives to quickly move from a manually-intensive, paper-based workflow to a fully automated platform mobilizing their field operations, as well as allowing Douwe Egberts to be more efficient and effective to serve its retail customers.
Douwe Egberts field staff predominantly visit supermarkets and hypermarkets; the company is positioned as number one for coffee and tea in the Netherlands. The Retail division – which sells a number of trusted brands – had been running with a limited and time intensive paper-based and manual data entry system for in-field activities.
“Our legacy system was not tailored to the consumer packaged goods (CPG) industry and making changes was difficult and expensive. There was no real-time link to the reps in the field, and certainly no offline capabilities or ability to execute sales and merchandising actions as part of their store visits. We needed a solution that would allow us to attend to the needs of our customers, as well as support our restructuring to continue growth within the business. Spring Mobile’s mobileRetail solution checked all the boxes,” says Arin Brak, field sales manager, Retail for Douwe Egberts Netherlands.
Over the course of six months Douwe Egberts evaluated ten providers before selecting Spring Mobile Solutions.
“Spring Mobile Solutions stood out from the other competitors due to their ability to meet our requirements -- out of the box and superior user experience. The mobileRetail solution is market-ready; rapid deployment means our users will be up and running by October, which was very appealing. Spring Mobile Solutions have proven in-depth experience in the CPG industry. Their technological innovations for field force effectiveness and their track record were two key reasons we decided to partner with them.”Brak adds.
Spring Mobile Solutions provides Douwe Egberts Nederland field staff with a scalable, paperless, easy-to-use solution, which offers users the ability to work offline on iPads, as well as provide management critical insight in real time.
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Douwe Egberts field staff predominantly visit supermarkets and hypermarkets; the company is positioned as number one for coffee and tea in the Netherlands. The Retail division – which sells a number of trusted brands – had been running with a limited and time intensive paper-based and manual data entry system for in-field activities.
“Our legacy system was not tailored to the consumer packaged goods (CPG) industry and making changes was difficult and expensive. There was no real-time link to the reps in the field, and certainly no offline capabilities or ability to execute sales and merchandising actions as part of their store visits. We needed a solution that would allow us to attend to the needs of our customers, as well as support our restructuring to continue growth within the business. Spring Mobile’s mobileRetail solution checked all the boxes,” says Arin Brak, field sales manager, Retail for Douwe Egberts Netherlands.
Over the course of six months Douwe Egberts evaluated ten providers before selecting Spring Mobile Solutions.
“Spring Mobile Solutions stood out from the other competitors due to their ability to meet our requirements -- out of the box and superior user experience. The mobileRetail solution is market-ready; rapid deployment means our users will be up and running by October, which was very appealing. Spring Mobile Solutions have proven in-depth experience in the CPG industry. Their technological innovations for field force effectiveness and their track record were two key reasons we decided to partner with them.”Brak adds.
Spring Mobile Solutions provides Douwe Egberts Nederland field staff with a scalable, paperless, easy-to-use solution, which offers users the ability to work offline on iPads, as well as provide management critical insight in real time.
Related Articles:
Spring Mobile Solutions Names SVP Operations
Sara Lee Sells L'OR EspressO Online in Dutch Market
Sara Lee Doubles Procurement of Sustainable Coffee