Mobile Technology

GUESS Launches Customer Loyalty App
The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks.
Girl Scouts Tap Mobile Technology
Girl Scouts began incorporating more technology into their daily operations, outfitting staff with Verizon smartphones and mobile hotspots to manage their large service areas.

2013 Shared Strategy Report

The report features the latest research on retailer and manufacturer collaboration strategies. Analysts explore the value of partnering in areas like operating globally, product development, mobility, traceability and collaborative planning.
What Will Consumer Goods Look Like in 2014?

IDC reveals its top 10 predictions that will impact global technology spending and the use of information technology in the manufacturing and retail industries. Covering 3D value chains and servitization optimization to big data and immersive commerce, these predictions will help both sides of the supply chain grasp emerging market opportunities and plan for future growth.
Samsonite Improves Inventory Planning

Expected benefits from using TXT technology, include a more standardized planning process, enhanced collaboration and simulation capabilities, and instant visibility of accurate data.
Unilever Helps Digital Marketing Firms to Go Global

A new program offers tech companies cash and mentorship to work with Unilever brands and expand to new markets.
Straight Talk: Experts Debunk Myths Around Mobility

Mobility is still new enough to create a lot of confusion around capabilities, with some claiming it is easy to develop enterprise-level applications that seamlessly run on all platforms and devices while integrating with back-office data. Others will tell you that ROI is difficult to attain. Let our experts help you wade through the hype and understand the true potential of mobile technology.
Oh, There's No Place Like a Phone for the Holidays

Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.
Kellogg Keeps Digital Shoppers in Mind

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.
McCormick Leaves a Mark on Consumers

McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.