Arla Foods UK Optimizes Retail Field Operations
Arla Foods UK selects StayinFront (UK), Ltd., to provide mobile field solutions that are expected to deliver greater visibility and insight and help drive continuous improvement in its UK operations.
StayinFront Consumer Goods mobile solution will help to enable Arla to direct and maximize field activities and manage all of its retail execution needs in house. Using iPad tablets, front end sales representatives can perform retail activities and collect targeted information. Fully integrated analytics and agile reporting should allow Arla to access and analyze current market data and develop strategies to drive business in store.
Phil Burliegh, controller at Arla Foods - Sales Optimization Team says, "StayinFront EdgeCG and TouchCG offers us the control, flexibility and functionality to make a big step forward in our in store activities. The user interface is easy to use, the analytical power is excellent and StayinFront's considerable Consumer Goods knowledge made for an easy decision."
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StayinFront Consumer Goods mobile solution will help to enable Arla to direct and maximize field activities and manage all of its retail execution needs in house. Using iPad tablets, front end sales representatives can perform retail activities and collect targeted information. Fully integrated analytics and agile reporting should allow Arla to access and analyze current market data and develop strategies to drive business in store.
Phil Burliegh, controller at Arla Foods - Sales Optimization Team says, "StayinFront EdgeCG and TouchCG offers us the control, flexibility and functionality to make a big step forward in our in store activities. The user interface is easy to use, the analytical power is excellent and StayinFront's considerable Consumer Goods knowledge made for an easy decision."
Related Articles:
Flatout Inc. to Optimize Retail Execution
2014 Readers' Choice Survey: Editors' Pick
StayinFront Participates in Motorola Partner Program