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Mobile Technology

A collection of news, articles and other featured content about Mobile Technology.

Path to Purchase Toolkit (January 2020)

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Uncle Ben's Adds Google Lens to Packaging

Through a partnership with Innit, the rice brand launched a new tech initiative that leverages the Google Lens visual search technology to connect digital information to physical products and unlock meal solutions.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

The electronics company is debuting an AI-infused customer service solution for appliances called Proactive Customer Care in Europe this week. 

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

3M recently launched a mobile application for Android devices that lets users instantly capture, digitize and share Post-it Notes.

Aldi is quietly testing curbside pickup through grocery delivery service Instacart.

The luxury shoe manufacturer freshened up its mobile app with a tool that lets shoppers to virtually try on Ace sneakers.

Although still not offering grocery items, the retailer has significantly ramped up its online assortment with seasonal items and products from national brands such as Sony, Samsung and Apple. 

L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of shopper-centric technology.

Olay’s new mobile platform utilizes artificial intelligence to help women better understand their skin, and makes recommendations for personalized products.

The brand's first "Live" store caters heavily to members of the NikePlus loyalty program, as well as to the local community.

Georgia-Pacific Augmented Reality

Georgia-Pacific has introduced a new line of Dixie cups that uses mobile technology and augmented reality to make brushing teeth more fun.

Sherwin-Williams Augmented Reality

The paint maker updated its smartphone app with an augmented reality function that lets consumers rapidly “test” paint colors by tapping their screens.

L’Oreal’s Research and Innovation Technology Incubator brings two companies together to provide beauty consumers with data to better care for their hair.

Guess and short-form video platform TikTok have debuted fashion branded content in the U.S.

In this case study, CGT takes a deeper look at how pasta and sauce maker Barilla is offering consumers the ability to see the full lifecycle of the ingredients in a limited-edition pasta and sauce, available at Expo Milano 2015.

Under Armour is working on what it calls the "single view of the consumer," using data to create an insight engine to guide its decisions to grow the brand. Find out how its digital initiatives are helping UA's success.

The UK soft drink manufacturer will leverage solutions from StayinFront to improve its retail execution capabilities for retail, tele-sales, direct-store delivery and van processes.

Tech Trends Report 2017 Teaser Image

Digital tools make the promise of personalized engagement real — and required.

LIXIL Showroom

Housing and building company, LIXIL, standardizes business processes with Product MDM solution from Stibo Systems.

The CGT community’s preferred providers of solutions for managing the mobility of internal and/or external communications.

Apple, Amazon, Walmart, and Nike topped the annual list compiled by strategy consultant Brand Finance

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