Technology

Going forward, the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute, will operate under the new name of EnsembleIQ.

Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts.

Editorial Advisory Board member Steve Sigrist,Vice President, Customer Service, Newell Brands,reviews how to make the customer the primary beneficiary of the digital experience.

Wholly owned subsidiary of The Kroger Co., 84.51, will merge with Market6 to deliver a more personalized shopping experience for Kroger customers.

Using RevTrax technology to gather actionable data to improve its Whats In Your Hot Dog campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.

Retailers and CG executives learned ways to better leverage advanced analytics and take decisive action to deliver results at the 2016 Retail & Consumer Goods Analytics Summit. Here are some highlights from the event.

Even though many recent headlines about millennials carry a negative tone, as this generation matures, its no secret that their impact as both consumers and employees is being strongly felt, particularly by traditional consumer goods organizations.

With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.