Technology

P&G Uses AI to Connect with Consumers

Olay’s new mobile platform utilizes artificial intelligence to help women better understand their skin, and makes recommendations for personalized products.
M&M's Lays Down a Marketing Beat

Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.
Shopper Marketing for E-Commerce Course Available

Online course examines the critical role that shopper marketing plays in driving e-commerce success.
Hershey Stirs Up the Executive Mix

Chief supply chain officer Terry O'Day will assume additional duties in the leadership team that incoming chief executive officer Michele Buck has assembled at The Hershey Company.
Thinking Big About Retail's Future

Oh, so now you want to measure in-store behavior?
Lego Group Builds Digital Supply Chain

The Lego Group is leveraging solutions from JDA Software to deliver a better consumer experience through a differentiated global supply chain.
Land O’Lakes Invests in Trade Promotions

Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment.
Editor's Note: Big Show, Bigger Ideas

A look at the NRF's annual trade show, along with CGT's latest issue.

Albertsons Companies Joins Product Discovery Platform