Technology

Consumers are the industry's driving force

To succeed in the new reality, companies must go beyond traditional strategic planning to a new form of adaptive planning that responds to continuous market change.

Cyber security becomes a key concern.

True optimization soon could be a reality

The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years.

Retailers seeking to survive in an evolving landscape must better understand and cater to a new breed of shoppers.

Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth annual award honors the unique and powerful role of today’s marketing leaders in the increasingly competitive consumer goods industry.

Reynolds American Inc. has unveiled the leadership team it expects to have in place after its anticipated acquisition by British American Tobacco closes later this year.