WX Brands Acquires Jelly Jar Wines

WX Brands has acquired Jelly Jar Wines, a fourth-generation Napa Valley winemaker established in 2008 by Andy Pestoni and his wife Shannon.

"We are excited to add Jelly Jar Wines to our lineup," said Peter Byck, WX Brands' chief executive officer (and one of CGT's 2017 Visionaries). "These are quality, approachable wines with tremendous consumer appeal."

Jelly Jar Wines are crafted in a food-friendly style that recalls the founders' family heritage, hearkening back to a time when Italian immigrants to the U.S. made their own wine to be enjoyed with family and friends around the table — often out of jelly jars instead of wineglasses. The brand's tagline reflects the warmth and optimism of its original story: "May your glass always be half full."

Jelly Jar Wines is the latest addition to the wine portfolio of WX Brands, which also includes such brands as Bread & Butter, Jamieson Ranch Vineyards and Chronic Cellars.