Technology

The hike will increase analytics' share of the marketing budget from about 5.0% to just under 22.0%.

Farm & Oven Snacks recently announced that it is being sold by Amazon – no easy feat for any industry newcomer. So, CGT couldn’t pass up the chance to ask co-founder Mike Senackerib how he did it.

The deal expedites the retailer's efforts to quickly and efficiently bring same-day delivery service to consumers across the U.S.

The global cosmetics company will use the Salesforce Commerce Cloud to expand its digital presence worldwide and create more personalized shopping experiences.

Chief accounting officer Elizabeth Dreyer will serve as interim CFO until a permanent replacement is found.

Inmar, Winston-Salem, North Carolina, has acquired Detroit-based Reach-Influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.

Catalina, St. Petersburg, Florida, has formed a partnership with Chicago-based Label Insight that enables brands with specific product benefits to use precise targeting to reach and convert desired shoppers.