Technology

Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics.

Under Manjit Singh's direction, the IT department has become a critical aspect of all business activity at The Clorox Company.

Digitization is not digitalization.

Digital disruption in the marketplace and an onslaught of smaller, more nimble competitors is leading traditional consumer packaged goods companies to seek greater innovation from their IT organizations, according to a new report.

To remain relevant in 2018 and beyond, brands and retailers must relentlessly strive to create ever-innovating, participatory consumer experiences.

Traditional packaged goods makers loaded up on snacks before the holidays: Campbell Soup agreed to acquire Snyder’s-Lance Inc.and Hershey Co. struck a deal to buy Amplify Snack Brands.

Consumers increasingly are demanding details about the clothing they buy and the food they consume, making transparency and traceability a clear business imperative.

The agreement creates an extensive database of product content ready for global dissemination to retailers and other relevant parties through 1WorldSync's cloud platform.