Brand View, Clavis Insight and More Relaunch as Edge by AscentialAscential plc has launched Edge by Ascential, a data, insights and advisory service for brand manufacturers and retailers. AI Can Help CPGs Find Growth Pockets, Report SuggestsNew IRI report gives traditional companies advice on gaining share as small brands continue to encroach. Forrester Names Ahalogy an Influencer Marketing Solutions Leader Forrester Research ranked Quotient Technology's Cincinnati-based Ahalogy as a leader in influencer marketing in a new report. Tate & Lyle Picks Nielsen for U.S. Analytics The partnership will leverage retail measurement data, providing a clear and total store view into core business categories. IBM Drives Lenovo Call Centers with AI The company's have signed a $240 million multi-year agreement where IBM will supply field services and remote call center solutions. Collective Bias Shares Thanksgiving Trends Collective Bias, Bentonville, Arkansas, has released an in-depth analysis of Thanksgiving to help marketers and brands succeed this holiday season. Santa's Newest Helper: A Consumer-Driven Supply Chain As the holiday season approaches, retailers and brands must prepare to meet the demands of both brick-and-mortar and online shoppers. Coca-Cola Makes Leadership Changes The beverage company has revamped its senior leadership to support long-term strategic plans. Oracle Creates a Cloud Service Trifecta Herbal Essences Designs Bottles for Visually Impaired Procter & Gamble's hair care brand has introduced the first mass-produced bottles designed to help blind and visually impaired individuals distinguish between shampoos and conditioners. First Previous 348 349 350 351 352 Next Last
