New Product Launches

Best Buy recently put its weight behind the June 21 launch of Activision's Crash Team Racing Nitro-Fueled video game with plenty of support ranging from in-store demos and displays to a preorder bonus and digital support.  

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora.

The beverage manufacturer unveiled the various steps its water brands will take to remove plastic from their packaging processes.

The luxury shoe manufacturer freshened up its mobile app with a tool that lets shoppers to virtually try on Ace sneakers.

The auto maker has rolled out a web-based mobile ad that gives viewers an interactive look at — and into — the 2020 Corolla sedan.

Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.

The sports drink brand recently launched a mobile app that lets young athletes capture and enhance personal sports videos using animated graphics and editing tools.

Led by global recycling firm TerraCycle, the Loop platform allows consumers to order and refill products that arrive in durable, reusable or fully recyclable packaging.