New Product Launches

Reckitt Benckiser is leaning into the smart home category, which is expected to generate $2.76 billion in revenue by the end of this year.

P&G, which is currently facing supply and demand challenges associated with the coronavirus, launched a line of multipurpose cleaners promising 24 hours of bacteria protection.

CEO Jeff Harmening said the company is “innovating in new product forms that command premium price points,” which includes a box of Morning Summit cereal priced for a cool $13.

These annual awards were presented to 41 consumer goods products showing that shoppers still crave innovations that make their lives easier, offer more value or are essential to livelihoods.

Coach’s newest footwear collection brings in the celebrity New Yorkers to appeal to streetwear consumers.

Harry’s Co-founders express disappointment in the agency’s decision to stop the potential $1.37 billion merger for the consumer shaving space.

The new line of grooming products is available after research reveals that 69% of consumers 18 to 34 years old believe companies should create more unisex personal care and beauty products.

Reynolds Consumer Products has gone public and raised more than $1.2 billion.