PepsiCo, which has had a distribution agreement with Rockstar in North America since 2009, also owns the Mountain Dew Kickstart energy brand, as well as GameFuel and Amp.
The new head is tasked with leading such brands as Goldfish, Milano, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps and Late July.