New Product Launches

Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.  

Procter & Gamble is teaming with Twitch for the first time as part of a marketing campaign for Bounty paper towels.

Procter & Gamble’s new Gillette brand pays homage to its founder in both name and spirit.

Yasso's new frozen Greek Yogurt bars still aim to push boundaries by offering frozen treats that deliver on nutrition without sacrificing taste.

The campaign might have once been more fitting for April Fool’s Day, but it landed perfectly in today’s world of vaguely defined days.

Danone acquired WhiteWave Foods in 2016 as part of a $12.5 billion deal and is developing a strategy to meet the rising demand of consumers adopting flexitarian diets.

Products will be marketed as part of Harris Technology’s new Pro-Hygiene line.