P&G Pays Tribute to Gillette Founder in New Grooming Brand

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P&G Pays Tribute to Gillette Founder in New Grooming Brand

By CGT Staff - 06/02/2020

Procter & Gamble’s new Gillette brand pays homage to its founder in both name and spirit.

Named after King Camp Gillette, the new King C. Gillette brand of men’s grooming products includes the double-edge safety razor the company founder brought to market in 1901.

The line also includes beard wash and oil and has been categorized into three sections: Shave & Edge (razors, blade refills and shave gel); Trim (cordless beard trimmer with interchangeable combs); and Care (face wash and beard wash, balm and oil).

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Products feature the company’s signature scent, developed in-house by its perfume team in collaboration with an international fragrance house and trend experts. They will be available exclusively through Walgreens stores and Walgreens.com, with suggested retails ranging from $5.99 to $29.99.

"We're excited to announce the launch of the King C. Gillette range — the first complete lineup of products and tools designed for men with facial hair. Our founder King C. Gillette revolutionized the male grooming experience more than a century ago, and so it is fitting that this new brand bears his name,” said Gary Coombe, Gillette CEO.

He added: “All men have their own grooming styles and rituals which is personal to them, and so we've put all our years of shaving experience together with the very best razor, hair and skin care technologies to create this full range of tools, accessories and care products to meet all the grooming needs of all men. It's the one-stop shop for grooming that men have been looking for."

In addition to growing the company’s digital and e-commerce business strategy, Lee will be tasked with overseeing digital marketing, e-commerce operations and innovation, digital product management, and data analytics and insights.

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