Almond Blossom On Demand: Air Wick’s Diffuser Brings Smart Control to Essential Oils

Not only can today’s consumers use their smartphones to control the lights in their home, but they can also use them to regulate the temperature and the audio, not to mention the TV, the coffee maker, the washing machine and even the lock on the door.

So why not the aroma?  

With the Air Wick Essential Mist Smart Diffuser from Reckitt Benckiser, now they can.  

Announced during CES 2020 in January, the company has begun shipping the cordless diffuser, which transforms essential oils into a fragrant mist. It features built-in Bluetooth, and consumers who download the free Apple or Android mobile app can create “scent schedules,” determined by the intensity and length of time the scent is emitted.

The product was one in a series of smart devices Reckitt Benckiser announced during the consumer tech trade show, with others including the Enfamil NeuroPro Never Run Out Pack (smart baby formula reorders); Finish with Connected Auto-Replenishment Packaging (automatic dish detergent reorders); and the SmartCap for Vitamins, Supplements and Medicine Bottles (identifies the bottle’s opening and closing, and reminds consumers to take their pills).

Sales of smart home devices were expected to reach $2.5 billion in the United States by the end of 2019, according to The NPD Group. Figures from Statista mimic this trend, projecting that revenue will reach $2.76 billion in 2020, growing to $4.71 billion in 2024.

In addition to controlling the Air Wick Essential Mist Smart Diffuser from their phones, consumers can also purchase refills through the app, as well as set purchase reminders, or read content about essential oil ingredients, aroma blends and wellness tips.

A starter pack includes one diffuser, batteries and a refill from the Aroma range, said to last up to 45 days on the low setting.

It’s now available now for $20.