New Product Development & Introduction (NPDI)

RXBar will continue operating as a standalone business while leveraging Kellogg's scale and resources to drive growth.

The consumer goods maker will use the platform to accelerate the development of products sold under the Chevron, Texaco and Caltex brands worldwide.

Recognizing the people behind the tools that bring insights to the organization.

Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets.

Exceeding consumer need is the ultimate goal.

The planned acquisition of Yummly, a personalized digital recipe platform, expands on Whirlpool's goal of delivering a useful, smart home experience.

Using the upgraded solution, P&G hopes to accelerate and improve its packaging and product design, along with its requirements and program management.

Barry Calpino will be responsible for the direction and success of cross-functional teams made up of consumer insights, marketing, research & development, packaging and design.