Discover how Gatorade's Gx ecosystem combines newly designed equipment and real-time biometric technologies to provide fueling recommendations specific to an individual athlete.
PepsiCo's Gatorade brand is working on a microchip-fitted smart cap bottle and sweat patch provide its owners digital updates. Find out what the new technology will communicate to thirsty consumers.
Companies are investing in analytics to improve their product development success rates and permanently reduce the need to rationalize SKUs at the rate they are doing it today.