Cultivate Ventures was launched as a new platform to incubate small acquisitions until they reach the scale of its core concepts, focusing on health and wellness.
Even though there is an element of surprise to the announcement, some observers say it makes sense, and see the Lorillard acquisition by Reynolds as a logical trigger.
The product lifestyle management software DevEX will help the confectionery company gear up for faster time to market and better product development processes.
