IT Integration

Boston-based Breaktime Media has launched a new click-to-cart offering that can be integrated into any of its campaigns for CPG clients.

A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.

Spurred on by consumer desire and regulatory demand, consumer goods companies are using track and trace technology to innovate their labeling and packaging processes.

Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.

CGT's 18th annual Readers' Choice survey reflects the changes taking place in the consumer goods industry — and on the red carpet. (Plus, browse through the rest of CGT's February issue.)

Recognizing the top IT partners in the CGT universe across 15 critical solutions categories.

John Zealley, senior managing director for products growth & strategy at Accenture, takes a candid look at the industry in this Q&A with CGT.