Data & Analytics

Walmart Reduces Waste with Digimarc

Walmart is leveraging Digimarc’s Barcode for Fresh Product Labels to automate many aspects of inventory management for packaged fresh food.
Tip of the Spear Technology: Changecology

Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: VR/AR tools from Changecology.
L’Oreal Launches DTC Hair Color Brand

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.
Farmstead Taps Machine Learning to Make Smart Shopping Lists

The local produce-focused online grocer's new tool uses algorithms to help customers efficiently complete their shopping lists.
Combating the Long Tail with Data Science

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.
Nestle Looks to Improve Demand Planning via SAS

The world's largest consumer goods manufacturer has embedded SAS Analytics into key business processes to sense demand for its products more accurately and reliably on a global basis.
Hall of Fame Profile: Peter McGuinness

Peter McGuinness, Chief Marketing & Commercial Officer at Chobani, is being inducted into the Path to Purchase Institute Hall of Fame. Here's why.
Cross-Functional Collaboration ... Collaborate to Survive

CPG companies are turning away from the old silo mentality – perhaps just in time.

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