Consumer Analytics

The company has expanded its advanced analytics platform coverage to provide brands with a comprehensive view of the food and beverage categories.

The new role will have oversight over the company's digital transformation efforts and building new capabilities to advance innovation and speed to market.

The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.

The market is still figuring out what constitutes an apples-to-apples comparison in smart speakers and voice commerce.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more.