Consumer Analytics

The food and beverage company launched two new direct-to-consumer websites this week — PantryShop.com and Snacks.com — in response to increasing demand from the COVID-19 health crisis.

The partnership will enable MCA to extend its consumer goods retail execution offerings.

Project Health provides daily employee health assessments for essential businesses like consumer goods and retail, in order to protect the safety of the public-at-large.

A new partnership provides CPG manufacturers with a 45-day free trial of a comprehensive CPG analytics platform available.

Big data and predictive analytics provider IRI has released a new metric measuring weekly changes in consumer purchases to account for the rapidly shifting behavior stemming from the spread of COVID-19.

Product information and syndication provider Syndigo has acquired Kwikee, a management and distribution platform for branded product content.

Anheuser-Busch InBev and Linden Lab are making moves to improve their customer acquisition strategies in the face of more complex buying journeys.

A closer look at tapping into AI and machine learning for the present to post-pandemic world.