Nichefire Brings AI for Marketing to Nielsen Connect Partner Network

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Nichefire Brings AI for Marketing to Nielsen Connect Partner Network

05/15/2020

Nichefire, a developer of artificial intelligence (AI) for marketing and competitive insight, has joined the Nielsen Connect Partner Network, the open ecosystem of solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry.

Available through Nielsen's Global Connect Business, the partnership unites Nielsen’s sales and marketing data with Nichefire’s CompetiSmart AI. The AI scours multiple social media platforms to collect, sort, and categorize millions of posts, comments, and reactions. It then overlays Nielsen’s data to show marketers which efforts are most effective at the register — for their brand and for competitors.

Some key benefits of the collaboration include:

  • Terabytes of data that would take a team of analysts days to sort are delivered in minutes.
  • Marketers will be able to track how marketing efforts in social media drive results at the cash register.
  • Social media teams rapidly learn best practices by observing which strategies and executions produce sales.
  • Nichefire’s AI also gathers and organizes millions of consumer comments about a brand and its competitors. This can yield product improvements and innovation.