Consumer Analytics

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more.

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.

Through this acquisition, Nielsen will up its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s solutions.

Catalina is partnering with Koupon to provide c-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors.

Salsify and Snap36 entered into a partnership that enables brands to manage, capture and distribute 360-degree images with efficient affordable scale.

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.