Consumer Analytics

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

Phil DeConto has been in the CPG food industry his entire career, even working at his local Stop & Shop as a kid.

As private label penetration grows, national brands should consider unique loyalty-building programs

Path to Purchase IQ looks at emerging technologies that will be showcased next month at the Consumer Goods Sales & Marketing Summit. This week: Zeg.ai's 3D technology for e-commerce.

Will the California Consumer Privacy Act impact your business next year? Now's the time to find out.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

The electronics company is debuting an AI-infused customer service solution for appliances called Proactive Customer Care in Europe this week. 

While the call for transformation is loud and clear, the process is still going slowly.