Signals Analytics has expanded its advanced analytics platform coverage to provide brands with a comprehensive view of the food and beverage categories.
The upgrades are intended to deepen the ability to uncover trends and predictive insights, accelerating decision-making and driving long-term business growth. It employs both human curation and artificial intelligence to merge industry expertise with smart contextual engines.
In the food and beverage space, the coverage includes food categories, such as chocolate, confectionery, snacks, sauces, condiments, as well as beverage categories like carbonated soft drinks, water, sports and energy, coffee and more.
There is also a cross-category analytical capability that provides a holistic view of the entire food and beverage market landscape, so brands can incorporate proven trends from one category into another, surfacing ideas for the development of new product lines.