Roadmap to Revenue Growth Management ExcellenceOverhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take. Nielsen, Quotient Partner on Omnichannel Data SetNielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing. Edge by Ascential Teams with Jumpshot to Extend Digital Shelf Data, insight and advisory solution provider Edge by Ascential joins forces with marketing analytics company Jumpshot. Kraft Heinz Helps Meal Planners with New App The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. Hershey Takes a Less Siloed Approach to Media Buying At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands. Jergens Skincare Selects Quotient’s Ahalogy As Social Media Agency Kao USA chose Quotient's Ahalogy to be the social media agency for the Jergens Skincare brand. How Smart Brands Are Redefining Convenience Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it. Trax Scoops Up Shopkick Trax, a Singapore-based provider of computer vision and analytics solutions for retail, acquired U.S. shopping rewards app Shopkick. Driving Media Strategy with ‘Consumer Mix’ Modeling If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit. Planning for Now: Analytics Across the Enterprise The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. First Previous 87 88 89 90 91 Next Last
