Consumer Analytics

Quotient’s Ahalogy brand unveiled Rising Keywords, a social media feature for its Muse platform that predicts future trends on social platforms.

Accenture has acquired Happen, a privately owned innovation firm to help clients drive business growth.

Path to Purchase IQ looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Lab141 and its "made4me" fit technology.

​​​​​​​Deb Monahan officially joined GSK Consumer Healthcare in 2015 as part of the Novartis-GSK Joint Venture and has led the U.S. shopper insights capability at the company since then.

A college course helped set Stephen Bettencourt on a path to his current career. In his undergraduate program, a marketing research class really resonated with him.

AI-driven tools help CPGs get a clearer picture of retail realities,