Casella Family Brands Boosts Field Sales Excellence

Alarice Rajagopal
Senior Editor
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Australian wine manufacturer, Casella Family Brands has extended its partnership with StayinFront for three more years leveraging its mobile retail execution solutions for the liquor industry. Casella, with iconic brands such as [yellow tail], Peter Lehman and Brand's Laira, has partnered with StayinFront since 2011.

“Extending our partnership with StayinFront was an easy decision to make,” said Paul Aloisi, IT manager at Casella Family Brands. “StayinFront’s experience and expertise in the wine industry, as well as its excellent technical and customer service from the support team, were key factors for our decision.”

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Casella will leverage the retail execution capabilities of StayinFront TouchCG and TouchCG Admin Portal to promote field sales excellence for on and off-premise liquor outlets across Australian markets. Field representatives and managers will use the TouchCG system to facilitate improved services for Casella’s customers and enable them to collect and collate store data to enhance decision-making processes.

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