The consumer goods maker will work with Accenture to deploy a new trade promotion management template across the region to standardize sales planning and execution.
Without the crucial data and intelligence that a TPM system generates, a TPO solution will have nothing to work with and the investment will be wasted.
With the partnership, IBM Watson and Salesforce Einstein will connect to enable a new level of intelligent customer engagement across sales, service, marketing, commerce, etc.
Wall Street still has high expectations for industry growth, but many of the companies’ strategies – such as expanding into China and emerging markets to balance slower growth in developed markets – have not panned out.
Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment.
