The consumer goods maker will work with Accenture to deploy a new trade promotion management template across the region to standardize sales planning and execution.
Without the crucial data and intelligence that a TPM system generates, a TPO solution will have nothing to work with and the investment will be wasted.
With the partnership, IBM Watson and Salesforce Einstein will connect to enable a new level of intelligent customer engagement across sales, service, marketing, commerce, etc.
Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment.
Wall Street still has high expectations for industry growth, but many of the companies’ strategies – such as expanding into China and emerging markets to balance slower growth in developed markets – have not panned out.
