Worldwide IT spending will grow 2.7% to $3.5 trillion in 2017, according to projections from Gartner, Inc. The latest forecast downgrades earlier projections of 3% growth for the year.
Consumer goods companies are spending millions of dollars to access data from multiple sources. But unless these data sets are harmonized, their true power can’t be realized.
A new study finds that 2017 will be a turning point in the customer experience, as brand marketers look to connect, streamline and measure the online/offline journey in unprecedented ways.
Sai Koorapati provided strategic direction and guidance for Callaway Golf while implementing two key business initiatives for the company's digital journey.
Although artificial intelligence is expected to be the next big thing in sales and marketing, it is clearly underutilized at the moment, according to a new survey from Demandbase and Wakefield Research.
Thought leaders from across retail and the manufacturing community will be gathering to share best practices and hear from the most influential speaker roster ever assembled.
