Mondelez International’s Oreo is piloting a more flexible, agile supply chain model this holiday season that lets it have more direct interaction with shoppers.
Sai Koorapati provided strategic direction and guidance for Callaway Golf while implementing two key business initiatives for the company's digital journey.
Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.