Authentic Brands Group Builds Proprietary AI Agent PlatformAuthentic is using the tool within key areas of business, including marketing, brand management and legal. Colgate-Palmolive's Todd Hassenfelt to Help Define Modern Performance Cultures at Analytics UniteHe will speak with fellow leaders who are reimagining performance cultures for today’s realities. Guess Pilots AI-Automated Product Catalog Optimization Using the technology, Guess can turn its product data into more templated, structured insights. Clorox Tests Social-First Commerce With TikTok Shops The CPG company is leaning on backend tech investment, influencers and community-driven content to turn social engagement into sales. 4 Ways CPG Brands Can Win on the Digital Shelf Here are four practical ways that can help any CPG organization perform better on the digital shelf, regardless of size or maturity. Unilever Consolidates Marketing Oversight, Expands Leandro Barreto's CMO Role Unilever is restructuring its marketing function so that a single leader has greater ownership over efforts within its business groups. Top Tech Trends in Consumer Goods: CG Sales & Marketing Spotlight Interviews Attendees of the Consumer Goods Sales & Marketing Tech Summit had the opportunity to step into the spotlight and share their insights in a video Q&A session. Coca-Cola, Newell, Clorox: Three Distinct Roadmaps for the CPG AI Journey Several major companies such as The Coca-Cola Co., Newell Brands and The Clorox Co. shed light on their progress with AI so far. Hormel Creates Enterprise CMO Role, Hires Jason Levine The strategy looks to advance the company's digital capabilities within marketing. Sponsored From Trend to Activation: Agentic Systems Collapse the Timeline Agentic AI Turns Cultural Trends into Instant CPG Marketing First Previous 2 3 4 5 6 Next Last
