Wells and Ferrara Partner To Bring Gen-Z Trolli Fans Into New CategoryAs shopper preferences quickly shift, consumer goods companies are battling at the shelf for relevancy, and as a result, they’re seeking out partnerships that bring consumers into new categories and experiences. Fisher & Paykel Enabling Predictive Maintenance for IoT AppliancesThe company is using AI to bolster its smart appliance efforts by using data to predict and prevent maintenance problems. L’Oréal Pushes for Store Shelf Accessibility to Fuel Walmart Beauty Acceleration L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores. Campbell's Shakes Up Snacks Leadership The Campbell’s Co. has revealed senior management changes. Learn more. How Molton Brown Builds Connected Consumer Journeys Learn about its connected consumer experience, which uses data-driven, lifecycle marketing to bring automated, hyper-personalization to life. The New CPG Growth Formula: Volume, Velocity and Value Through Digital and Data Consumer goods companies are signaling a strategic shift: the era of price-driven decision-making is giving way to a focus on long-term, sustainable growth. L’Oreal Partners With Google on Gen AI-Accelerated Content Generation L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more. How Kellanova’s Data Clean Room & AI Pilot Helped Develop Real-Time Consumer Personalization Kellanova's data clean room pilot helped develop an enterprise-wide blueprint for better engaging with consumers via targeted marketing. Sponsored Shaping the Future of Personalization With AI Watch to learn more about personalization and the role AI is playing in shaping its future. 3 Ways CPGs Are Falling Short at Retail Consumers have enough to worry about; the last thing they want to deal with is a bad experience. First Previous 1 2 3 4 5 Next Last
