Shopper Marketing

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.

Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.

The brand introduces a new peel and serve tray package in response to consumers becoming more savvy to using avocado and guacamole.

Luxury brand Stuart Weitzman, uses SocialFlow to execute its Facebook campaigns to shape its international retail strategy.

As consumer adoption of smartphones and tablets in the United States reaches critical mass, retailers are eagerly looking for ways to optimize their digital marketing campaigns across various devices. And, 40 percent plan to hire for open positions in marketing analytics in 2013, reflecting the need to wrestle down volumes of marketing data to create more effective interactions and an improved customer experience.

In a time when your brand's social media fanbase seems to mean everything, an interesting new survey from Forrester supports the notion that trust, and not buzz, is the key to building a strong brand. A survey of of 4,500 consumers showed that household name CPG brands did, in fact, outrank upstart brands. Find out which brands came out on top.

After a nationwide Facebook search, the company selects winners to celebrate its award-winning Arm & Hammer Diaper Pail's odor controlling powers.