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Shopper Marketing

  • A Sweet Campaign

    Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.

  • IBM Acquires Xtify

    The acquisition is expected to help extend IBMs mobile capabilities to digital marketers across all industries through cloud-based services.

  • Patagonia Hires Marketing VP from Nike

    In this role the new executive will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

  • SPI Acquires Shiloh Technologies

    SPI and Shiloh Technologies combine to provide POS analytics from retailers to suppliers.

  • Walmart Consumers Pick New Products

    Walmart launches getontheshelf.walmart.com, asking the public to decide which new products from American entrepreneurs will appear on its shelves this fall.

  • Capgemini Addresses Digital Shopper Demand

    A jointly developed solution from Capgemini and Oracle aims to enhance companies customer experience initiatives improving shopper interaction, loyalty and margins.

  • Don't Stress Over Big Data; Master What You've Got

    With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.

  • The Dangers of Siloed Product Content

    To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success.
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