Shopper Marketing

The brand introduces a new peel and serve tray package in response to consumers becoming more savvy to using avocado and guacamole.

Luxury brand Stuart Weitzman, uses SocialFlow to execute its Facebook campaigns to shape its international retail strategy.

As consumer adoption of smartphones and tablets in the United States reaches critical mass, retailers are eagerly looking for ways to optimize their digital marketing campaigns across various devices. And, 40 percent plan to hire for open positions in marketing analytics in 2013, reflecting the need to wrestle down volumes of marketing data to create more effective interactions and an improved customer experience.

In a time when your brand's social media fanbase seems to mean everything, an interesting new survey from Forrester supports the notion that trust, and not buzz, is the key to building a strong brand. A survey of of 4,500 consumers showed that household name CPG brands did, in fact, outrank upstart brands. Find out which brands came out on top.

After a nationwide Facebook search, the company selects winners to celebrate its award-winning Arm & Hammer Diaper Pail's odor controlling powers.

As we enter the second half of the year, the editors of CGT revisited the headiness that you read most. What do they tell us? You love a good list, especially if it predicts consumer trends OR ranks competitive products. Let us know what you think of these articles in retrospect. Did market predictions made ring true? Do the leading products still lead? Did key consumer trends take off or taper off? And what do you expect in the second half of 2013?

The viral contest developed by @WalmartLabs returns, offering more opportunities for American businesses and entrepreneurs to sell their products to millions of new customers.

David Roth and Rick Bacher of Get Stirred Up, will be in charge of providing a full suite of brand management and design services -- from positioning to package design, website redesign and in-store and online marketing.