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Shopper Marketing

  • Top Packaging Innovation Strategies

    In today's difficult economic climate, packaging innovation from design to shelf is more important than ever to drive business growth considering that more than 75 percent of purchase decisions occur in store. Experts in the field reveal real-world insights, borrowed from Coca-Cola, LOreal and Amcor, for ensuring that your products packaging helps to close the deal with the consumer.
  • Past Versus Present

    More than any other time in history, consumer goods sales and marketing teams are leaning on intelligent systems to navigate change. CGT's Publisher, Albert Guffanti, asks Michael Shoemaker, director, Industry Market Development -- Distribution & Consumer Goods for Microsoft, to explain why yesterday's technologies don't match up to modern day business and consumer needs.
  • A Trade ROI Mindset

    With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?
  • TalkingRain Expands Product Line

    Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties.
  • SVEDKA Vodka Launches Bold Campaign

    The company is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print and experiential activations.
  • Unilever Launches Digital Social Platform

    In just 12 weeks, Accenture built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries.
  • What's Next after Data Sharing Programs?

    As retailers have grown more open with sharing their operational data with suppliers, CG manufacturers have been empowered to deliver analysis and recommendations that have helped both sides of the partnership attain important goals.

  • Orchestrating Demand Moments by Steering Business in Real Time

    The word of mouth generation has transformed into the word of finger era. Spreading the word has never been so fast, so focused and truly viral with a matter of a finger click.
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