Shopper Marketing

In today's difficult economic climate, packaging innovation from design to shelf is more important than ever to drive business growth considering that more than 75 percent of purchase decisions occur in store. Experts in the field reveal real-world insights, borrowed from Coca-Cola, LOreal and Amcor, for ensuring that your products packaging helps to close the deal with the consumer.

With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?

More than any other time in history, consumer goods sales and marketing teams are leaning on intelligent systems to navigate change. CGT's Publisher, Albert Guffanti, asks Michael Shoemaker, director, Industry Market Development -- Distribution & Consumer Goods for Microsoft, to explain why yesterday's technologies don't match up to modern day business and consumer needs.

The company is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print and experiential activations.

Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties.

In just 12 weeks, Accenture built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries.