Retail Execution

To drive global growth and market leadership of the Nike and affiliate brands, Nike Inc. announces plans to focus on creating premium consumer experiences built on product innovation, brand leadership and an elevated retail presence.

Heineken USA appoints John Larkins to general manager of the organization's Central Regional Business Unit effective January 1, 2007.

Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.

Generating greater trade visibility and control

IBM Corporation is shelling out $100 million in an effort to reach thousands of IT resellers around the globe who sell hardware, software and services to the small and medium business (SMB) market.

Blyth Homescents International (BHI), division of Blyth Inc., will use ODIN Technologies for its Wal-Mart RFID compliance initiative.

How to increase the value gleaned from a TPM deployment

How collaboration using loyalty data can create a win-win situation