Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.
IBM Corporation is shelling out $100 million in an effort to reach thousands of IT resellers around the globe who sell hardware, software and services to the small and medium business (SMB) market.
To maintain its position as market leader in the Canadian brewing market, Molson Coors Brewing Company will implement CAS CPWerx for a multi-channel Customer Relationship Management (CRM) project in Canada.
