Making an ImpactHow to drive value from integration, forecasting and new product development Customer ManagementThe Customer Management Award is presented to a consumer goods firm for the successful execution of a sales and/or marketing effort throughout its entire customer base to achieve superior results. Finishing Touch Beech-Nut dishes up the perfect launch Shredding the Paper Trail Across the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day. Collaboration: Opening the Lines of Communication Acosta embarks on a massive CRM project to bolster partner relationships Customer Management: Playing for Keeps Sony PlayStation empowers its sales force with flexible CRM tools. Analyst News -- December 2003 New regulations spur CRM movement Power Breakfast When the Kellogg Company brought in a new management team at the end of 2000, one of its first questions was "where is the sales force?" First Previous 48 49 50
