Kimberly-Clark Powers Shelf-Back Supply Chain
To improve sales by reducing out of stocks (OOS) for its global consumer product brands, Kimberly-Clark enlists TrueDemand Software Inc. to power its forecasting, replenishment and store operations processes. Kimberly-Clark will leverage the TrueDemand Forecast and Replenishment Manager (FRM) Release 2.1, which uses RFID data to provide greater insight, including:
- Perpetual inventory by retail store and selling floor
- A daily forecast by product and store
- OOS root causes and lost sales by product and store and retail distribution center, with prioritized actions for replenishment analysts, retail partners and field operations teams.
Throughout 2006, Kimberly-Clark worked closely with TrueDemand to refine the application's capability. "We have successfully confirmed that RFID data can give us visibility to shelf-level out of stocks and help us to understand the root cause of that out of stock. This enables us to identify the appropriate corrective action to take. We expect to use TrueDemand to greatly enhance the tool set of our replenishment analysts," says Mark Jamison, vice president of Customer Supply Chain, Kimberly-Clark.