The Pepsi Bottling Group Inc. (PBG) completes its acquisition of the distribution and bottling rights for select Cadbury Schweppes brands in Northern California from Nor-Cal Beverage Company Inc.
Sharp Electronics Manufacturing Corporation of America has saved more than $1.6 million in operating costs using CDC Software's Pivotal MarketFirst marketing automation and lead generation solution.
To drive global growth and market leadership of the Nike and affiliate brands, Nike Inc. announces plans to focus on creating premium consumer experiences built on product innovation, brand leadership and an elevated retail presence.
Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.
IBM Corporation is shelling out $100 million in an effort to reach thousands of IT resellers around the globe who sell hardware, software and services to the small and medium business (SMB) market.
